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Price models in Europe

Various price models apply inside Europe. Our customers often ask us about what exactly is meant by list and pump prices. So what is in fact the difference? Is one cheaper than the other? Does it concern negotiated prices? What is offered, and where?

In this article we set out the differences and inform you about the price model applied by each region, so that you, our customer, knows what you are up to.

Pump prices

Pump prices are nothing but the prices indicated on the displays near the pumps. These prices vary per region, location of the fuel station and the franchisee entrepreneur.

List prices

List prices are the same as recommended retail prices; official recommendations issued by the government or oil companies to fuel stations. Since fuels like petrol, diesel and LPG are harmful to the environment the government imposes excise duties on their use. Another possibility is that recommended prices like these are prescribed to selected fuel stations only. Prices may also depend on market conditions and they may be established per individual country. So in cases like these, set prices and their terms of validity may vary among markets. So list prices need not be equal to prices displayed at the pump.

The Benelux countries basically apply official list prices (except for selected networks; see additional information below). The greater majority of fuel stations in the rest of Europe apply pump prices.

On our DKV-Website you will find the current list prices and additional information specified by country.

Bottom-up prices

Several European service stations apply a bottom-up price model. In such a model, prices are established on the basis of cost price + storage instead of recommended prices minus a rebate. So the basis is the cost price, to be increased by the station operator’s profit.

This results in a lower price, generally 6 to 10 cents below the average pump price.

Pump price networks

Most European countries apply the pump price model as standard. This means that the price displayed at the pump equals the price billed in the DKV invoice due by the customer.

There are several exceptions to this rule. The following networks apply list prices:

CZ:          Lukoil, HOS, D-1, JAPO, Armex, KM-Prona, Agropodnik, Cepro and TT Petrol networks

DE:          TP24, LTG, Aral and Shell networks

ES:          Valcacre, Andamur, Petrem, Solred networks

FR:          Total-/ TotalERG network, All4trucks-Calais, Shell-automatic stations

IT:            Total-/ TotalERG, Italiana Petroli networks

LT:           Fleet Union network (Viada, Baltic Petroleum)

RU:          Selected stations

SE:           Preem, Cirkle K networks

List price networks

The following countries apply the list price model as standard:

NL:          List prices issued by oil companies

Exceptions: pump price network the Netherlands. On page 4 you will find an overview of all networks involved.

BE:          List prices issued by the government

Exception: selected fuel stations supplied by ESSO = pump price

LU:          List prices issued by the government

Exception: selected fuel stations supplied by ESSO = pump price

DK:          List price issued by oil companies

EE:           List price issued by oil companies

Exception: fuel station 4500000; AS Krooning

IE:            List price issued by oil companies

NO:         List price issued by oil companies

Exception: selected fuel stations supplied by ESSO = pump price

Bottom-up prices

In Italy there is the advantage of several “bottom-up” stations; here you have the benefit of lower pump prices on the principle of bottom-up pricing.


In the Benelux countries there are statutory regulations for fuel sales that may impact list prices. Fuel prices are composed in 5 steps, ranging from the product price of crude oil (phase 1) to the end price charged at the fuel station (phase 5). Where refinery and transport costs do not add up too much, it is the excise duties imposed by the Netherlands that make prices soar. In the Netherlands namely, this amount is fixed at 44% plus 21% VAT on top.

Benefits for DKV customers

DKV Euro Service is proud to take one step further to enable its customers to undertake cost-efficiently, so DKV supports its customers in their cost management. DKV customers enjoy many benefits, like:

Possible price benefits when fuelling up with DKV, and:

  • Refuelling at over 100,000 affiliated (brand-independent) service stations in more than 42 countries.
  • Uncomplicated refunding of VAT through DKV invoicing.
  • Motivated back-office staff for ready assistance in case of queries and problems.
  • Low, service-fee based user costs.
  • Efficient, transparent overview of all costs in one single DKV invoice specification.

We invite you to consult our website for an overview of prices and more information about the services provided by DKV. And there is our blog that informs you about the latest developments in the world of transport.

The Netherlands

Our pump-price based network                 —           as per 1 April 2020

The following networks charge the lowest possible pump prices. Just click any of the box symbols on the right to get an overview of the fuel stations included in the various networks.

Number of stationsNetworkClick for overview
  205 Tango     Click here
  154 VARO Click here       
  109 Shell   Click here    
  127   ESSO Click here   
  20 Van Kessel     Click here   

No rights can be derived from this information. Content subject to alteration and correction of typing errors.

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